Gardasil’s Atypical Ad Campaign

TV COMMERCIAL FEATURES NORMAL GIRLS TO DEADEN PUBLIC BACKLASH

Most of the advertisements we see on television, in which women are prominently featured, utilize actresses with above average looks.  It does not matter what kind of product is being pitched; the housewives, teachers, or athletes they portray are typically more beautiful than any normal person you might meet on the street.  Exceptions to this rule occur when the product is geared towards the elderly or the overweight.  In those instances, they often exaggerate their differences to emphasize the importance of the commercial’s message.